Served as editorial director for the Austin-based fragrance startup from Sept. 2016 through June 2017. Responsible for all copy—site, packaging, social media and more. Conceived and executed several successful Facebook campaigns, and revamped the email lifecycle program, leading to a 30% increase in open rates. Launched a blog devoted to thought leadership within the category, in addition to ghostwriting pieces for Thrive Global. Wrote the script for a soon-to-launch, first-of-its-kind chatbot named Scent-sei, which guides customers through the trial process via Facebook Messenger.
